When I’m not working on Fit & Awesome, I am hard at work running my company – LTM Digital. We are a small boutique digital marketing and social media agency based out of the South Bay in Los Angeles. I have been working in digital marketing for more than 12+ years and started my own company in 2012. Because of my unique position as both a marketer, blogger, and business owner a lot of people ask me about the different marketing, social media, and blogging tools I use in my business. I decided to put this resources page together for anyone who is interested in learning more about what I use regularly and think is awesome and worth your time.
WordPress / Blogging:
- StudioPress Themes for WordPress: All of my websites, including Fit & Awesome, are built using the Genesis Framework by Studiopress. I really like Genesis because it’s easy to use and the themes are very classic and clean. They are also great for SEO. This site is currently built on the “Magazine Pro” theme.
Domains / Web Hosting: I get this question often and really should elaborate more. A lot of times when people are shopping for domain names and hosting packages, they will ask me what I recommend. Now, what I use is not the right solution for everyone but I do have recommendations on what I think you should move forward with. Here they are:
- Media Temple: My sites are all hosted on a Grid Server through Media Temple. I can host up to 100 domains on my monthly server. The Grid Service is $20 a month but I find it to be well worth it for both my blogs and my business site. I love Media Temple. They’ve been very good to me and are always able to quickly respond to any issues I am having. I had my doubts when Go Daddy purchased them two years ago, but have been pleasantly surprised.
- BlueHost: If you are just starting a website or blog and don’t want to commit to $20 a month just yet, I recommend BlueHost. They have hosting plans starting at $3.95 per month. Please note that Media Temple is my first choice, and Blue Host is my second if you are looking for a more affordable option (which many of you who are starting out are). I do not currently have any of my sites on BlueHost, but a lot of my clients host through them so I am familiar with their platform.
- MailChimp: All of my email lists are currently hosted through MailChimp. When you sign up for the Fit & Awesome mailing list, you will receive a confirmation from MailChimp. I use them for all my Fit & Awesome emails as well as for the majority of my clients and have been very happy with them.
- Dropbox – I use Dropbox for sharing files with all clients and freelancers I work with. I also use it to automatically sync my iphone photos to my Dropbox folder when I’m connected to Wireless. You never know when you might drop your phone in the toilet! Yes, I have had that happen to me before and it is NOT fun.
- Lead Pages – I use this to set up landing pages and opt-in forms quickly. It has a smooth integration with WordPress and is easy to set up. If you would like me to help set up landing pages for your business, contact me and I can help you out.
- AdRoll- I use Adroll for all of my retargeting campaigns. You know when you visit a website and then all of a sudden you see ads for that website all over your browser? That’s retargeting in action. Adroll is also a Facebook preferred developer which is why I prefer working with them.
Books: I read. A lot. Here are some of my favorite business books.
- “Lean In” by Sheryl Sandberg
- “Crush It” by Gary VaynerChuck
- “Start Something that Matters” by Blake Mycoskie
- “The Lean Startup”
- “The 4 Hour Workweek”
- “Tribes” by Seth Godin
- “The Dip” by Seth Godin
- “The Consulting Bible” by Alan Weiss
Disclosure: Some of the links above are affiliate links, which means I earn commission if you decide to make a purchase. I am recommending these companies and products because I use them in my business.